In the fast-paced world of virtual communication, standing out during video calls can be a challenge. This is where Boom, a Mac app developed by former Shopify employees Robleh Jama and Krishna Satya, comes into play. The app, now available as a freemium product, aims to revolutionize the way we interact during video conferences. With features like customized themes, on-screen effects, and the ability to tweak your appearance, Boom adds a whole new level of engagement to your video calls.
Jama and Satya identified a gap in the market while working remotely at Shopify. They realized that despite having top-notch hardware for video calls, the software available fell short in terms of customization and engagement. This frustration with the existing tools inspired them to create Boom, a product designed to make video calls more fun and interactive.
Boom’s freemium model allows users to access basic features like virtual camera, themes, and reactions at no cost. However, for those looking to take their video calls to the next level, advanced camera controls, premium themes, custom branding, and screen share features are available for a subscription fee. Priced at $7 per month, $70 per year, or $199 for a lifetime license, these premium features offer an enhanced video conferencing experience.
The co-founders of Boom are committed to growing the product organically without seeking venture capital funding. Their vision is to make Boom a staple in the world of virtual communication for years to come. With upcoming features like timeboxing, agenda tracking, dynamic polls, and quizzes, Boom is constantly evolving to meet the changing needs of its users.
Boom is not just another video conferencing tool. It is a platform that aims to transform the way we communicate virtually by adding a touch of creativity and engagement to our video calls. With a commitment to innovation and a focus on user experience, Boom is set to redefine the landscape of virtual communication in the years to come.