The digital age has transformed the writing landscape, intensifying the debates regarding the integration of artificial intelligence (AI) in content creation. Substack, a platform known for its newsletter-style publications, is at the heart of this discussion as it grapples with the implications of AI tools for its community of writers. While there is no formal policy from Substack on the use of AI, the cofounders’ acknowledgment of AI’s inevitable rise reflects a broader industry trend that writers will inevitably have to navigate.
Hamish McKenzie, one of Substack’s cofounders, views the generative AI phenomenon as a significant transformation that writers cannot ignore. In his writings, he articulates a clear position: the evolution of AI is inexorable, and irrespective of individual opinions on its effects, writers must adapt. This perspective sets a compelling context for authors on Substack, urging them to embrace AI as a critical tool that can enhance, rather than diminish, their writing endeavors.
Some authors on Substack embrace AI not as a replacement for their creative abilities but as a supplementary tool that aids in refinement. For instance, David Skilling, the CEO of a sports agency and the mind behind the successful soccer newsletter Original Football, highlights his usage of AI as a means of editing and improving existing content. He asserts the distinction between using AI as an “editor” versus allowing it to generate content entirely on its own, suggesting that such technology can improve efficiency without stripping away the human touch essential to writing.
The narratives from various Substack writers illustrate a trend where AI is utilized to enhance productivity rather than serve as the primary content creator. Subham Panda, writing for the newsletter Spotlight by Xartup, confirms this sentiment. He delineates his team’s approach to AI as an “assistive medium,” focused on curating information more efficiently rather than replacing the human element of content creation. This balance between human oversight and technological support underscores a collective sense among today’s writers: AI is a tool that complements their skills rather than usurps them.
Max Avery and Josh Belanger, each leading their own newsletters, echo similar experiences in incorporating AI tools into their writing processes. Avery uses software like Hemingway Editor Plus to refine his drafts, suggesting that such tools can improve clarity and organization. Belanger takes a step further, utilizing ChatGPT not only to streamline his writing process but also to generate tailored AI prompts that cater to the specifics of financial jargon. This highlights the potential for AI not just as a mere writing assistant but as an adaptable partner capable of learning and evolving to meet specific needs.
The Balance Between Innovation and Authenticity
As Substack becomes a bastion for both writers and their readers, the concern surrounding AI-generated content remains prevalent. While some platforms have seen significant portions of their content sourced from AI, Substack appears to be holding a comparatively minimal presence of AI-generated material. Reports indicate that while platforms like Medium exhibit nearly 40 percent of AI-generated content, Substack maintains a lower threshold, suggesting a robust commitment among its community to uphold authenticity in writing.
The divergence in how different platforms approach AI reveals not only a variety of writing cultures but also a resistance to fully automated writing. Substack authors seem keenly aware of the balance required to maintain their voice and authenticity in an evolving digital ecosystem.
Looking Ahead: Embracing AI Responsibly
The intersection between AI and writing on platforms like Substack presents both opportunities and challenges. As AI tools become more prevalent, the creators using them must navigate their principles to remain relevant and authentic. Embracing AI for productivity while retaining the human perspective seems to be the path forward.
Overall, while AI tools can enhance the writing process, the essence of storytelling rests firmly in the hands of the writers. They must navigate this landscape with discernment, striking a balance that empowers their unique voices while harnessing the benefits of modern technology. The dialogue surrounding AI in writing is not just about tools; it embodies a broader conversation about creativity, innovation, and the future of communication in a rapidly shifting landscape.