Franchising has long been a popular avenue for businesses looking to expand their reach without the complexities of acquiring new companies or growing organically. With over 800,000 franchise businesses in the U.S. alone, the industry is showing no signs of slowing down. However, the process of franchising a business involves a multitude of contracts, legal requirements, and documentation, adding a layer of complexity to an already involved business model.
Enter Harmonyze, a Brooklyn-based startup looking to streamline the franchising process through the power of artificial intelligence (AI). By leveraging custom AI agents that operate in a private cloud database, Harmonyze aims to assist franchisors in managing over 200 tasks seamlessly. From ensuring franchise compliance to facilitating administrative tasks, Harmonyze’s AI technology is designed to make the franchising process more efficient and effective.
Founded in 2023 by childhood friends Gary Liskovich and Jonny Greenspan, Harmonyze brings a unique perspective to the world of franchising. With Liskovich’s background as a former product manager and Greenspan’s expertise as a seasoned engineer, the duo set out to revolutionize the way franchising operates. Inspired by Greenspan’s personal connection to a Totonno’s pizza franchise location, Harmonyze embarked on a journey to unlock the potential of AI in the franchising space.
Since emerging from stealth in early 2024, Harmonyze has witnessed a surge in demand from franchisors seeking innovative solutions. Despite the overwhelming interest, the company remains focused on working closely with a select group of customers to gather feedback and enhance its product offerings. With plans to invest the capital from a recent $2 million pre-seed round into hiring and product development, Harmonyze is poised for growth in the evolving franchise landscape.
Harmonyze’s decision to concentrate on serving franchisors rather than franchisees stems from the wealth of unstructured data faced by franchisors. By leveraging AI, the startup aims to help franchisors identify smart business practices that can be implemented across their entire network. In a world where innovation is key, Harmonyze seeks to empower franchisors to unlock new opportunities for profitability and growth.
As Harmonyze continues to carve its niche in the franchise industry, the startup remains committed to building a vertical SaaS platform tailored to the unique needs of franchisors. Despite the lack of direct competition in the franchise space, Harmonyze recognizes the immense potential for growth and expansion. By targeting franchisors with sizable networks, the company aims to make a lasting impact on the evolving landscape of franchising.
Harmonyze’s innovative approach to franchising is reshaping the industry and paving the way for a new era of growth and efficiency. With a strong focus on leveraging AI technology and catering to the needs of franchisors, Harmonyze is poised to become a game-changer in the world of franchising. As the franchise market continues to expand rapidly, Harmonyze stands ready to lead the charge towards a brighter and more streamlined future for all stakeholders involved.