Samsung has recently announced that it will be providing seven years’ worth of Tizen operating system updates for its newer AI-powered TVs. This move is seen as a strategic attempt to maintain its market leadership in the face of increasing competition from Chinese rivals such as Hisense and TCL.
Research has shown that Samsung’s market share in the global TV market has seen a decline, with Chinese companies gaining ground. Samsung’s share has decreased by more than 2 percent from the previous year, while TCL and Hisense have been closing in with significant market shares of their own. In response to this challenge, Samsung is taking proactive steps to stay ahead in the competition.
By extending the updates for its Tizen operating system to seven years, Samsung aims to widen the gap in market share with Chinese companies. This move is expected to not only attract more customers but also retain existing ones by offering them a more advanced and up-to-date TV experience.
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In addition to the TV updates, Samsung has also committed to providing seven years of OS upgrades and security updates for its Galaxy S24 smartphone series. This shows a consistent approach by Samsung to prioritize long-term customer satisfaction and loyalty. Furthermore, Samsung’s domestic rival, LG, has also announced a similar initiative by offering five years of webOS upgrades for its smart TV lineup.
As Samsung continues to face stiff competition from Chinese companies in the smart TV market, its decision to provide extended updates for its Tizen operating system reflects a strategic effort to maintain its market leadership. By focusing on customer satisfaction and long-term support, Samsung is positioning itself as a reliable and innovative choice for consumers looking for cutting-edge technology in their TVs. This move not only benefits Samsung in terms of market share but also reinforces its reputation as a brand that prioritizes the needs and preferences of its customers.