YouTube has officially confirmed the full rollout of its collaborative “Add Yours” sticker for YouTube Shorts. This feature, first introduced in July, mimics Instagram’s similar feature by encouraging users to create and share their own content inspired by a creator’s video. Reflecting the trend set by TikTok’s “duet” tool, both YouTube and Instagram are embracing short-form video interactions with their “Add Yours” features.
How the “Add Yours” Feature Works
The “Add Yours” sticker on YouTube Shorts allows users to post videos and prompt others to contribute related content. For example, posting a Short video of your pet could lead to a chain reaction of adorable pet videos from other users. Similarly, sharing an “Outfit of the Day” Short video can inspire others to share their own outfits through the sticker feature. After recording a video, users can easily add the “Add Yours” sticker, create a prompt, and engage with their audience in a new interactive way.
In addition to the “Add Yours” sticker, YouTube has launched a suite of new features for creators. These include the ability to automatically transform longer videos into Shorts, catering to the growing popularity of short-form content. Creators can also utilize auto-generated captions that are fully customizable with different fonts and colors, enhancing the accessibility and engagement of their videos.
With the full implementation of the “Add Yours” feature, content creators on YouTube Shorts have a new tool to foster community interaction and creativity. By encouraging users to contribute their own videos based on existing content, creators can expand their reach and inspire collaborative storytelling. This feature not only enhances the viewer experience but also enables creators to discover and connect with their audience in a more interactive manner.
YouTube’s announcement of the complete rollout of the “Add Yours” sticker for YouTube Shorts signifies a shift towards greater interactivity and collaboration on the platform. As content creation continues to evolve, features like these empower creators and engage audiences in new and exciting ways. By embracing short-form video trends and innovative tools, YouTube is poised to enhance the user experience and drive further creativity within its community.